Organizing your social media content can seem like an overwhelming task. If you find yourself posting heavily one week, not at all the next, or waking up each morning with no idea what you’ll post each day -this information is for you. These four simple steps for organizing your social media content will allow you to maintain a consistent social media presence and plan ahead with ease.
Identify Your Audiences
In order to create engaging content, it must connect with your target audience. As a brand, you may have more than one audience -referral sources, end users, and media, for example. Think about how you can add value to each of those audiences by addressing their pain points, needs, and concerns. What content can you create and share that will make them want to read and share?
Write down each audience, along with everything you know about them: age, career, marital and family status, hobbies, etc. and understand their interests. If you find that you don’t know much about your audiences, consider conducting a simple survey, or launching a campaign to ask your email list about their interests and needs in relation to your product or service. All of this information will help you to craft your content in a way that connects with your target audiences.
Create Content Categories
Next, look at your list of audiences. What type of content and messages can you craft to educate and engage each group? Create and define broadly themed categories for your content based on this information. For example, a realtor may create categories such as: selling a home, buying a home, home maintenance, real estate market, and home decor. Having these defined categories will help you to stay organized and post well-balanced information.
Develop a Content Bank
Now that you have categories, keep your eyes open for content that will fit under each theme. In a spreadsheet, create a column for each category. Each week, spend time researching latest news and industry trends. As you come across interesting information, put the article url and publish date beneath its relevant content category on the spreadsheet. Also, when you get content ideas throughout the day, be sure to note them in a tool such as Evernote and add them to the spreadsheet as well. It’s important to stay cutting edge on information that may affect your audience. Create google alerts for particular keywords, and use content curation tools such as Klout, Feedly, or DrumUp to customize the content you’d like to read and potentially share.
Keep in mind that while it’s perfectly okay to share content from a variety of sources, you also want to create your own content that leads people back to your brand’s blog and website. As you note what’s trending within your industry, be sure to write up blog posts that give your take on the discussion and add even more value to what you’ve read elsewhere.
Create an Editorial Calendar
Now you need to organize how you’ll share this content across multiple social media platforms. Create a simple spreadsheet to keep track of blog posts, social media content, and even email marketing messages that are going out. Be sure to note the publish date, title, content category, keywords, and republish dates of all content so that you can plan when it goes out originally, as well as when/if you will be reposting the information again on later dates. For faster moving social network sites like Twitter, it’s perfectly fine to write and post multiple tweets that lead back to the same blog post or article; just be sure to use different messaging and graphics, and to post at different times to reach more of your audience with the content.
Ready to get organized?
Whether you plan a week, month, or year at a time; organizing your content in this manner allows you to approach it more thoughtfully and strategically. What content categories would best serve your audience? How do you keep your social media content organized? Tweet @Cap_Social with your thoughts and ideas!