capitalize social blog
13 Sep
07 Sep
25 Aug

Mastering the Art of Networking

This week I was honored to serve as a special guest to discuss networking on Divergent Thought; a radio program that provides insights into a variety of issues that impact us all on a professional and personal level. Listen to episode four; and comment below to let us know if you agree with our insight, and if you have networking tips to share! read more

23 Aug

Creating Buzz with Social Media All-Access: A Burberry Case Study

Social media is great for giving audiences a behind the scenes peek into their favorite brands. Through visual platforms like Instagram, Snapchat, and Periscope, companies give their fans first access to products and news, as well as all-access to live events. Even well-established luxury brand, Burberry, takes advantage of social media by giving its audience all-access passes to participate in events virtually. In this article, we discuss Burberry’s strategy for opening its events to social media users, and brainstorm ways that you can apply lessons from this case-study to your brand.  read more

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