In this episode of Viewpoints, I interview writer and social media strategist, Corey Townsend aka Jarrie Bradshaw, about how he’s created a community around something he loves (and that we all should love) -brunch!
Every brand dreams of logging onto social media and seeing notable mentions that bring positive attention their way. This is exactly what happened for Monica Brown when the #SoGoneChallenge went viral this month. We discuss how the challenge went viral, and how Monica took full advantage of the challenge without missing a beat. read more
This week I was honored to serve as a special guest to discuss networking on Divergent Thought; a radio program that provides insights into a variety of issues that impact us all on a professional and personal level. Listen to episode four; and comment below to let us know if you agree with our insight, and if you have networking tips to share! read more
Social media is great for giving audiences a behind the scenes peek into their favorite brands. Through visual platforms like Instagram, Snapchat, and Periscope, companies give their fans first access to products and news, as well as all-access to live events. Even well-established luxury brand, Burberry, takes advantage of social media by giving its audience all-access passes to participate in events virtually. In this article, we discuss Burberry’s strategy for opening its events to social media users, and brainstorm ways that you can apply lessons from this case-study to your brand. read more