Biden Harris 2020 Campaign Case Study
The current political climate is marked by high levels of partisanship and deep divides, making it difficult for messaging to get through to target audiences. The 2020 Presidential Election was no exception. CAP SOC partnered with the Biden/Harris outreach team and Ghost Note Agency to tap into the interests, passion points, and nuances of Black culture to create authentic connections with Black voters. During a month-long project, Cap Soc activated community through creative messaging and seeding content in innovative ways.
Voters turned out in record numbers, letting their voices be heard and pushing our government to work in ways that are more reflective of the diverse populations that make up our country. Cap Soc is proud to have supported these efforts in shaping our democracy in ways that better represent We The People.
RESULTS:
Make it stand out
Results Matter
More than 5 million voters reached
63 % of Black registered voters were “extremely motivated to vote” in 2020
88% of Black voters under 30 voted for Biden in 2020
92% of Black seniors voted for Biden in 2020
TACTICS:
Messaging strategy
Voice development
Making key issues more digestible and easy to understand
Social Engagement
Live posting during the 2020 Presidential Debates
Designing viral and personable tweets as seeded content
Development of authentic content using memes and GIFs
Social media monitoring
Conversation around key issues
Messaging originating from opposing campaign
Identifying opportunities for content creation that tips the scale
Influencer campaign development for music artists